New rental homes help to regenerate Wolverhampton’s Cable Street

27 Aug 2019

Simple Life, the leading provider of new build PRS (private rental sector) homes, has launched its latest new development on Cable Street in Wolverhampton. The new homes that sit on the old James Mills metal forming and rolling mill site, will provide much needed homes for people in the area, assisting with the UK’s ongoing housing crisis.

The site’s launch event was attended by representatives from Sigma Capital Group plc (the parent company to Simple Life) and Wolverhampton Council. Community members, councillors, local letting agents and representatives from housebuilder Countryside Properties were also in attendance, all of whom played a pivotal role in the planning and approvals process, and in bringing the site to market.

The newly named, James Mill Way, consists of 164 new two, three-and four-bedroom homes. It is conveniently located half a mile from the Wolverhampton city centre and 10 miles from Birmingham City Centre, making the homes perfect for young professionals and growing families who are looking to rent.

The first residents who are now starting to move in following the launch, will benefit from Simple Life’s warm welcome and customer service, as the company prides itself on creating a positive rental experience by going the extra mile for its occupiers.

All Simple Life homes are built and decorated to high specification, with modern grey carpets and bright white walls, as well as fully fitted kitchens, including fridge-freezers and washing machines, installed in every property.

Steven Brewster, development manager at Sigma, said: “We are very pleased that we’ve had so much support from the local area for this site, from the local community, councillors and Countryside Homes throughout the planning process. The homes are already proving so popular. It’s obvious that high-quality rental housing is in demand in the Wolverhampton area.

“We are focused heavily on helping the local community to grow and flourish, we’re already working with local community groups to ensure that existing and potential new residents are in the loop with developments at James Mill Way, and we look forward to continuing to grow these community relationships in the future.

“We’re supporting the local primary school, Bilston Church of England Primary, by donating £8,000 which they can spend on a project of their choice. This falls in line with our corporate social responsibility (CSR) promise to give back to the wider communities around our sites.”

Simple Life regularly hosts community events on its developments, including fun get-togethers like Easter egg hunts for the children and pizza nights to bring people together.

Customers also benefit from a 24/7 maintenance line for tenants to make sure that everything remains in working order, making life even simpler for our residents.

Gary Belcher, managing director, Countryside Properties, comments ‘We are pleased to see our good working partnership with Sigma Capital and Wolverhampton Council go from strength to strength. This is another fantastic site which demonstrates a true, collaborative approach by all parties involved. It’s great to see the progress on site and the promises of a blossoming community on what would have otherwise been dis-used land. The additional welcoming support we have seen from the wider local community has also been really appreciated.’

City of Wolverhampton Council Deputy Leader and Cabinet Member for City Assets and Housing, Cllr Peter Bilson, said: “This is another major development site supporting the regeneration of Bilston through the delivery of hundreds of new homes.

“It will provide greater home choice for the local area, as well as continuing to support the delivery of our housing growth plans for the city.

“The James Mill Way development means more and better homes being delivered for residents and supports the extensive investment already being made by City of Wolverhampton Council with our investors in new housing, leisure, commercial and transport developments in and around Bilston.”

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