The Private Rented Sector Marketplace

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There is a structural undersupply of new housing in the UK and demand for quality rental homes, especially for families, is high.

Supply and affordability issues in the UK housing market are well known and have put upward pressure on house prices.  This in turn affects affordability levels, and driving demand in the rental sector.

The UK rental sector is fragmented and predominantly privately managed, with the standard of home and the level of landlord care varying considerably. As a result of changes in taxation and costs of entry, in recent years many small private landlords have chosen to exit the market, further reducing supply and increasing demand.

By contrast, the PRS REIT is creating a portfolio of newly-built, well-designed homes that are professionally managed and well maintained. Residents benefit from high levels of customer service and the certainty of stable, long-term tenancies, atypical in much of the sector.

The aim of the PRS REIT is to set a higher standard in the private rented sector than has historically been the case, and for its residents to enjoy a better quality of life as a result.

Sigma, on behalf of The PRS REIT plc, is continually monitoring the wider rental market and in particular consumer needs.  In this, way, we believe that we will keep abreast of changes more effectively and make better decisions for the long term.

Sigma’s latest market
research report

The New Ideal: Changing Renter Desires In A Post-Covid World
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  • 1. Are renters aware of what BTR is?

  • 2. What are renters looking for?

  • 3. Renter concerns and benefits

  • 4. Why are people renting?

  • 5. Who are renters?

Sigma has created a new rental brand, ‘Simple Life’. It aims to set a new, gold standard in the private rental market, and typically all our homes are let and managed through this brand.

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